Media Training for Healthcare Providers (Live)-Handout: Media Training

Handout: Media Training

Pdf Summary

The document outlines a Media Training program held on July 30, 2024, by the Trauma Center Association of America accredited by the Accreditation Council for Continuing Medical Education. The training covered practical techniques for effective media interviews and strategies for hospital communication teams. It highlighted the importance of preparing for interviews, understanding different types of media, and following rules like being truthful, confident, and on-message. The session emphasized being prepared with key talking points and attire for different types of media interactions. It also included tips on controlling the interview, responding to questions, and utilizing blocking and bridging tactics. Various real-life scenarios and examples were shared to illustrate the dos and don'ts during media interactions. The training encouraged participants to collaborate with their organization's media relations team, establish communication channels, and be open to media interviews to enhance their organization's visibility. Attendees were also advised to seek further assistance from leadership if necessary in promoting their messages effectively.

Keywords

Media Training

Trauma Center Association of America

Accreditation Council for Continuing Medical Education

effective media interviews

hospital communication

interview preparation

media types

blocking and bridging tactics

real-life scenarios

media relations